, Sri Lanka: SML Frontier Automotive, sole agent of Jaguar
and Land Rover (JLR) in Sri Lanka launched the E-PACE a five-seat compact SUV that packs
the design and performance of a Jaguar sports car into a spacious, practical and connected all-
wheel-drive vehicle. The compact SUV was launched at Access Tower II at an exciting evening
with the new RUMPUNCH Spring 18 collection of swimwear with over 300 guests attending the
Commenting on the launch, Ian Seggar, Director, Jaguar Land Rover Regional Training Partner
stated: “The launch in Sri Lanka demonstrated a great understanding of the target audience for
the E-Pace with the strong lifestyle connection. There was an immense focus on the E-Pace
being highlighted as one of the most beautiful SUV’s in the market now.”
The new Jaguar E-PACE is a five-seat, compact SUV that packs the design and performance of
a Jaguar sports car into a spacious, practical and connected all-wheel- drive vehicle. The
interiors have calm sanctuary feel, created through elegance, simplicity and a visually reductive
approach. The design enabled technology is central to the New E-PACE’s desirability. And of
course, it’s a Jaguar with unrivalled capability. The vehicle emotionally charged with the Jaguar
DNA and unquestionable design pedigree.
“We at SMLF were very excited about the launch of the Jaguar E-PACE and will always aim to
align Sri Lanka with all key Jaguar vehicle launches globally, ensuring our customers get the
latest Jaguar vehicles. With the purchase of any Jaguar or Land Rover vehicle we offer our
customers the best experience they could possibly have; from the moment they walk into our
showroom to our aftersales service,” said Ravi Perera, CEO, SML Frontier Automotive.
The highly anticipated New E-PACE made its grand entrance down the catwalk after the
exciting and exotic fashion show ‘TRIBAL DASH’ by RUMPUNCH. Post the show guests had
the chance to be in the driver seat and experience the New Jaguar E-PACE for themselves with
an insight into the vehicle with one of SML Frontier's certified instructors.
“It is our firm belief that we don’t just sell a vehicle, but
become part of a lifestyle. To further establish this we partnered with our local Jaguar and Land
Rover Owners Club loyalty partner RUMPUNCH for this event. Together we were able to create
a unique launch that embodies a fun and vibrant lifestyle you would have with the Jaguar E-
Pace,” stated Tasneem Siddeeque, Marketing & CRM Manager for SML Frontier Automotive.
The Jaguar E-PACE is the pure example of when design takes over. Beautiful to look at and fun
to get to know, with soul and integrity that can only come from Jaguar. The E-PACE is now
available for customers to test drive and view at the Jaguar Land Rover showroom at No. 74,
Flower Road, Colombo 07 or customers can call 2552444.