After 70 years of all-terrain adventures and global expeditions, Land Rover has once again
taken the Defender to new heights.
Spectacular 250m wide Defender outline drawn in the snow at 2,700m in the French Alps to
mark Land Rover’s 70th anniversary
Defender outline created by snow artist Simon Beck who walked out 20,894 steps in sub-
Land Rover announces World Land Rover Day: 30 April 2018 marks 70 years since its
debut at the 1948 Amsterdam Motor Show
Drawing was a tribute to the Wilks brothers’ first sketch of the original Land Rover shape in
the sand of Red Wharf Bay, Anglesey, UK
Celebration broadcast on World Land Rover Day will pay tribute to the original Land Rover,
as well as the luxurious Range Rover and versatile Discovery families
Stretching over 250 metres, the spectacular Defender outline was imprinted on the side of a
mountain in the French Alps. The one-off snow art was created to announce World Land Rover
Day on 30 April, exactly 70 years since the original Land Rover was first shown to the world at
the 1948 Amsterdam Motor Show.
The unique image is a tribute to the moment when the engineering director of Rover, Maurice
Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and
proposed the idea to his brother Spencer, Rover's managing director. The forward-thinking
design was eventually christened the 'Land Rover'; the outline of which we now recognise as
the Defender. Those first sand sketches went on to create one of the most iconic vehicles in the
world and ultimately led to the creation a company that has become the most famous 4×4
manufacturer on the planet.
“Land Rover is an iconic brand around the world and the outline of the Defender is instantly
recognisable. To reach the landmark of 70 years is truly special and we will mark it with a year
of celebrations that represents Land Rover's ‘Above and Beyond’ spirit and honours the people
behind the world’s favourite SUVs.” Said, Prof Dr. Ralf Speth, Jaguar Land Rover CEO
Land Rover is inviting fans to join the celebrations in a World Land Rover Day online broadcast.
It stars the people who helped create the world’s most-loved 4x4s and Land Rover’s pioneering
technologies, from its Series Land Rover and Defender origins, to the introduction of the Range
Rover in 1970 and Discovery in 1989.
Driving a Defender to get close to the 2,700m to produce the high-altitude artwork, Beck then
walked 20,894 steps and 16.5km (10.2 miles) through the French Alps. He said: “Making my
snow art requires endurance, accuracy and strength – all attributes shared with the Defender.
Its iconic shape is so simple and recognised across the world; this must be the most
recognisable piece of art I’ve ever made.”
The Land Rover is available in Sri Lanka through SML Frontier, the sole agents of Jaguar Land
Rover in Sri Lanka. With these bookings from SML Frontier, customers receive Five Year
Warranty which is inclusive of a Five Year Service; 24-hour Road Side Assistance and
Membership to the Elite Owners Club. For more information on Jaguar Land Rover in Sri Lanka
you can visit their showroom at No. 74, Flower Road, Colombo 07 or call 2552444.