Riyadh, Saudi Arabia, 25 June 2018: Female racing driver Aseel Al Hamad celebrated the
end of the ban on women drivers with a lap of honour in a Jaguar F-TYPE. Aseel, the first
female board member of the Saudi Arabian Motor Federation, had never driven on a track in
her home country before.

Aseel joined Jaguar in a call for June 24 th to be known as World Driving Day – a day when
finally, the whole world can enjoy the thrill of being behind the wheel of a car. On World
Driving Day Jaguar invites people to share a memory of their best driving moment (image or
anecdote) using the #worlddrivingday.
Aseel said: “Having loved cars since I was a child, today is highly emotional for me. This is
the best driving moment of my life. What better way to kick off World Driving Day than a lap
of honour in my home country in a Jaguar F-TYPE – the ultimate car to roar around the
track. I hope people around the world will share in our joy today by sharing their most
memorable driving story using #worlddrivingday.”

By creating World Driving Day, Jaguar urges people to remember this historic day and what
it means to women, to Saudi Arabia and to world progress in general. As part of its ongoing
work with over 40 Universities and Academic institutions globally on future mobility solutions,
the company will also be partnering with University in Saudi Arabia to join this global

network. The partnership, to be announced later this year, will be a unique exchange to tap
into the brightest young minds in Saudi Arabia to shape the company’s future innovations as
it moves to ACES (an Autonomous, Connected, Electrified and Shared future).

Jaguar Land Rover spokesperson, Fiona Pargeter, Customer Experience Director
comments: “It’s easy to forget and take for granted the enjoyment of driving and just what a
privilege it is to get behind the wheel of a car. World Driving Day is a commitment from
Jaguar to celebrate this key moment annually for both men and women. This year, we're
really excited to collaborate with the brilliant students from Saudi Arabia to shape the future
of mobility for people around the world.”

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